Previous to this project, Potbelly hadn't used any of their packaging as a means of communication. We saw a big opportunity to talk to the customer on their cup, bag or other packaging, but wanted to do it in the "Potbelly" way. Thus, we stuck with the kraft paper packaging and opted for a graphic, 1-color black approach to everthing, keeping it fun but not too slick. We developed a series of different patterns, headlines and stories that are used in various ways, depending on the piece.
Developed in conjunction with the lovely Kristen Caston (http://cargocollective.com/kristencaston).

LASTmatch Theatre Company came to us as they were just starting out and we were thrilled at the opportunity to work with an new non-profit Theatre in Chicago. Their motto, "Love Your Monster," was born out of extensive brand positioning work and became the catalyst for the logo design and visual voice.

Their aim is to produce new and exciting work from a fresh generation of artists and playwrights and the motto serves as a pledge to foster limitlessness in their work and to embrace all sides of humanity, no matter how ugly it gets.

This binder + interior tabs was created to help distinguish the Potbelly brand during the RFP process.